Time to Take Your Nutrition to the Next Level?


More Energy.
Leaner Shape.
Better Focus.

Ewan Robb

"I believe our main goal every day is to feel great".

Ewan Robb

Dads on Fire

Sign up for 'Project U' - our daily newsletter for tips to raise your game!

Plus, if you join today, we'll give you a free wellness profile. It takes around 10 minutes and gives you protein requirements, meal ideas, training plans & more!

About Ewan

Over 15 years coaching people online, his simple, yet very practical ideas to attacking problems along with his no nonsense style gets results! He'll challenge the way you think & empower you to tear up the script, change your story, & set a better example.

What others are saying...

Here's 3 quick stories from guys who've been on our recent 10 day kickstarts…

Dylan Forsyth

I'm a huge fan of the vanilla shake but i just tried the mint choc chip & it tastes unreal! New favourite for sure! Over the last 10 days i'm down 5.5lbs so really looking forward to the next kickstart already.

Greg Donaldson

A big thanks to Sarah & Ewan for running the 10 day kickstart. I'm still new to the products and adding them in to my daily life. The group has motivated me & changed the way i think & feel. I've lost 7.5cms off my waist too. Brilliant way to help people stay fit & enjoy good food.

Lewis Robertson

The 10 day kickstart allowed me to maintain focus & see new nutritious meal ideas which the others were consuming. I'm down 8lbs too. This will help me maintain my improvements in the long run. I love these products and everyone should use them.

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