We talked about all the struggles the thousands of guys who've came through the doors, reported.
(you can read them here if you haven't already)
Before we go into the why i believe so many are struggling, watch the short video below. I saw it some time ago and thought this is exactly what happens to men.
That video represents the first 30 to 40 years of your life. Give or take. The bird is you.
You're sitting there on top of the world. Living with your parents. All your wages are your own. You've got a nice car. You're getting pissed up at the weekends, hangovers are gone by Sunday lunch time. You go to the gym whenever you want. You've got all the time in the world and you're sitting on top of it.
Life is easy. Not a problem in sight.
You're a dreamer and you've got big goals to achieve. Start a 7 figure business. Get to director in your company. Whatever it is.
Then you meet a fine young lady. Sex is on fire. Holidays are fantastic. You think she's the one and before you know it, you've moved in with her.
You put your money together for the deposit and put your nice photo up on your socials with the keys and the wee glass of fizz.
Everything is great, money's a wee bit tighter, and you have the odd argument about you pissing on the seat and not putting the lid down, but you're still going to the gym most nights, eating well, getting boozed at the weekend and sex is fantastic. Before you go to sleep, before you go to work...
Living the fucking dream!
Then the absolute joy when she's done the test and at the 12 week scan, you've got the photo of the wee toot to show everyone.
The bedroom is decorated for the new arrival, you're saving money and although you're excited, you're getting nervous.
Your life is about to change massively. And you know it.
Then it's here. Your bundle of joy. Sitting on your living room floor in the car seat as you both sit on the sofa staring at this human life you're now in charge of.
A whole new reason to get up in the morning and become the best version of yourself.
She's breastfeeding so you do everything you can around the house.
You're both shattered. But the love for this small baby is like something you've never felt before.
You're racing home from work to be there even if often it feels like you're not involved. You order a takeaway for tea for you both and as the baby has a nap, you sit back on the sofa and enjoy a cold beer.
You're getting grief about making an honest woman of her so you do the decent thing.
Now you're raising a human and there's a wedding to plan.
AND pay for!
It's added stress. Arguments are becoming more frequent. You find yourself snapping at stupid shit. But the big day will be fantastic and worth it all in the end. And of course, you've a stagger to look forward to. A weekend away with the boys.
But the big day is here and gone in a flash. She's got your second name, a load of nice photos, memories for life, and a big credit card bill for it all.
And as you start paying it off, you're both overjoyed to find out she's expecting baby #2.
You buy a bigger house for the extra bedroom. You take on more hours at work to add to the bottom line.
She's working too, but most of it goes on childcare. Then baby #2 arrives. She's stays home and you're out working as much as you can while wanting to be there with those 2 happy, healthy, beautiful kids.
You think to yourself you've got it all.
Great job.
Nice big house.
2 cars.
Beautiful wife.
The perfect family.
Money is tight, but it's fine. Your bills are all paid, you get a few beers, a takeaway and you put the summer holiday on the credit card.
This is your life now. Family life.
But in the blink of an eye, 10 years have passed.
And one day, you find yourself wondering what the actual fuck has happened to you.
You're not being the man, and the dad you wanted to be.
You're broken. Empty inside. You're life has become one big predictable, mundane routine.
You get up when the kids wake up. You're angry from that moment on. You leave the house on nothing but coffee. Get through your work day with a sandwich, bag of crisps and a tin of juice for lunch. Get home and eat whatever she's made. Get the kids to bed and finally slump on the sofa, with a beer, some crisps and scratch your nuts while you watch shit tv, till all hours of the night instead of going to bed.
You're stuck in a rut.
You haven't been to the gym in 5 years. You've gained a few stone. AND you have tits.
Men shouldn't have tits.
You're fucking exhausted. Energy of a sloth with a hangover.
You're lucky if you get to give her the tip once a month.
You're mates are all in the same boat.
Probably depressed, anxious with very little confidence.
Drifting from day to day, numbing the pain with alcohol, porn or worse.
The young man with the world at his feet has been lost. The dreams buried beneath the years of mortgage, credit card & loan repayments.
You feel like nobody cares and even if they did, you just say;
Yea, i'm fine, mate!
That's the outline for the story of many a man. We see it here every day.
It slowly creeps up on you. Day by day. Week by week. Year by year.
Just like the bird on the wing. It's fine until eventually the speed is too much and it's thrown off.
At the point where it's too much, the bird wouldn't be able to get on if that was the starting point. No, it got on while the plane was stationary. Probably quite an enjoyable ride until the plane accelerated.
Likewise for you, the end point i described above, if that were offered to you as the young guy living with his parents, you'd never accept it.
It's like going from zero to 100.
It happens because you go through all the steps in-between 0 & 100, you have plenty time to lose yourself slowly along the way.
Like an aeroplane turning it's nose an inch to the left. It's nothing. But over a 12 hour flight it's miles off track.
And also, there's plenty fun times along the way too, which wards off the realisation you're headed to a bad place over 20 years!
But all that said...
There's good news. It's NEVER too late!
Whether you're the guy i've described above, or worse. Maybe you're on that path and you're realising it now...
I heard a quote 20 odd years ago.
'Easy to do, easy not to do'
The magic is not in the complexity of the task; the magic is in the doing of simple things repeatedly and long enough to ignite the miracle of the compound effect
It's the compound effect of your choices, the small daily habits that got you to this place and it's the same compound effect which will get you out of it.
Just different daily habits.
As more and more responsibility is placed upon your shoulders, you have to grow with it. And that's the problem. Far too many men have the same mindset, the same level of emotional maturity, they had at 18 and when loaded up with responsibility and challenges which life throws at us, they haven't grown in order to deal with it all.
And they drown!
You've heard the tale of the 2 guys with 5 hours to chop down a tree?
The first guy is going at it, getting nowhere. The second guy turns up 3 hours later and chops the tree down in 2 hours no problem. The first guy asks him how he managed that. The second guy answered;
I spent the first 3 hours sharpening my axe
And that's what we do here!
We sharpen axes!
Let's go 
Come and join us full time by signing up for our 'PROJECT U' newsletter, below!
The conversation is different here, if you want to be better, it has to be...
You'll also get a free copy of Ignite 
Six steps to help you get your shit together!
Love ya, bye 
ps, Ignite has been responsible for many a man stepping up and turning things around...
Why not you?
